Top 13 Shopping Centres In HCMC: Prime Retail Destinations For Retail Brands

HCMC shopping malls are rapidly transforming, and each one is developing a distinct identity. Rather than being purely retail destinations, they now function as vibrant lifestyle hubs where shopping, dining, entertainment, and workspaces merge. This evolution reflects how consumer expectations are shifting toward more integrated, experience-driven environments. 

For businesses looking to expand, finding the right location is critical. This article provides a comprehensive guide to the top shopping malls in HCMC, highlighting specific strategies, anchor industries, and how to find your target demographic. 

Mục Lục 1. Central Business District (CBD) 1.1 Vincom Center Đồng Khởi 1.2 Parkson Saigon Tourist Plaza 1.3 Union Square 2. New urban area 2.1 Thiso Mall Sala 2.2 Vincom Mega Mall Thảo Điền 2.3 Estella Place 2.4 Gigamall 3. Saigon South area 3.1 Crescent Mall 3.2 SC Vivo City 4. Area near Tan San Nhat airport 4.1 Menas Mall 4.2 Thiso Mall Trường Chinh - Phan Huy Ích 5. Frequently Asked Questions (FAQ)

1. Central Business District (CBD)    

1.1 Vincom Center Dong Khoi

• Address: 72 Le Thanh Ton
• Total shopping mall area: 50,000m2 
• Open hours: 10:00 – 22:00 
• Savills leasing hotline: 093 700 6645  

Vincom Center Dong Khoi is one of the most sought-after shopping centers in HCMC, seamlessly blending Grade-A offices, retail spaces, and luxury apartments in a single, dynamic destination. Located at a prime downtown intersection with constant, high-volume foot traffic, this iconic HCMC shopping mall is perfectly positioned to attract affluent local professionals and international visitors. It stands out as a top choice for global brands aiming to connect with a high-spending, diverse audience in the heart of the city.  

1.2 Parkson Saigon Tourist Plaza 

• Address: 35 bis - 45 Le Thanh Ton
• Total shopping mall area: 20,000 m2 
• Open hours: 9:30 – 21:30 
• Savills leasing hotline: 093 700 6645  

Parkson Saigon Tourist Plaza possesses a connectivity advantage placed in an area with a wide variety of amenities and foot traffic. Compared to Japanese commercial designers, it stands out with the MUJI and Uniqlo flagship stores, and furniture and home care stores such as Nitori and Kohnan. This is a destination that attracts international brands wanting to target foot traffic from tourists, trendy youth, and well-income office workers.  

1.3 Union Square  

• Address: 171 Dong Khoi 
• Total shopping mall area: 91,000 m2 
• Open hours: 10:00 – 21:00 
• Savills leasing hotline: 093 700 6645  

Union Square is a prime HCMC shopping mall and one of the leading shopping centers in HCMC, bringing together renowned international luxury brands such as Dior, Hermès, Fendi, and Cartier. The mall also offers direct basement access to Metro Line 1, enhancing convenience and connectivity. With its elegant contemporary European architecture and location among iconic city landmarks, Union Square presents an attractive opportunity for premium global brands seeking a presence in the southern metropolitan.  

2. New urban area  

2.1 Thiso Mall Sala 

• Address: 10 Mai Chi Tho, An Khanh
• Total shopping mall area: 60,000 m2 
• Open hours: 10:00 – 22:00 
• Savills leasing hotline: 093 700 6645  

Located at the heart of the Sala Urban Area, Thiso Mall Sala is a modern HCMC shopping mall and one of the emerging shopping centres in HCMC, leading the way in Thu Thiem’s new financial district with its “One Destination – Many Utilities” concept. In 2025, Thiso Mall Sala welcomed an impressive 6.8 million visitors. Its appeal lies in the strong mix of international brands and the draw of Emart hypermarket, driving consistent foot traffic and strong spending power.  

Beyond fashion, dining, children’s entertainment, and bookstores, the mall distinguishes itself with the flagship Galaxy Cinema featuring IMAX technology, along with premium VIP lounge experiences. It is also among the few shopping centres in HCMC to offer a customer loyalty programme, an effective way to build long-term engagement and sustain business growth. As such, Thiso Mall Sala is a popular destination for brands looking to connect with affluent residents in Sala and the city’s young, dynamic consumer base. 

2.2 Vincom Mega Mall Thao Dien

• Address:161 Vo Nguyen Giap, An Khanh
• Total shopping mall area: 90,193 m2 
• Open hours: 10:00 – 22:00 
• Savills leasing hotline: 093 700 6645  

Located in the heart of vibrant Thao Dien, Vincom Mega Mall Thao Dien is a well-established HCMC shopping mall and one of the most sought after shopping centres in HCMC, bringing together a wide range of international brands such as H&M, Uniqlo, Decathlon, Calvin Klein, Nitori, and MUJI. Additionally, the mall integrates diverse lifestyle offerings, including a cinema, 3D amusement park, go-kart track, and an extensive selection of dining options. 

2.3 Estella Place 

• Address: 88 Song Hanh, Binh Trung 
• Total shopping mall area: 37,000 m2 
• Open hours: 9:30 – 22:00 
• Savills leasing hotline: 093 700 6645  

Estella Place is a contemporary HCMC shopping mall and a notable shopping experience in HCMC, featuring five above-ground levels dedicated to culinary, fashion, childcare, and education brands. The mall is anchored by the premium Annam Gourmet supermarket, offering high-quality retail and lifestyle amenities tailored to nearby residents. 

Serving the city’s eastern corridor, Estella Place attracts a consistent customer base, particularly families with young children, supported by its strong mix of services and community-focused offerings. 

2.4 Gigamall 

• Address: 240 - 242 Pham Van Dong
• Total shopping mall area: 110,000 m2 
• Open hours: 10:00 – 22:00 
• Savills leasing hotline: 093 700 6645

Located along the major Pham Van Dong corridor, Gigamall is an HCMC shopping mall and one of the dynamic shopping centers in HCMC, built around the “shoppertainment” concept that integrates retail and entertainment. One highlight of many is the use of advanced digital interactive technology at Gigaversal and JPWorld, creating engaging experiences for younger audiences and modern families. 

With a wide mix of offerings, from supermarkets and dining to international and local brands, the mall maintains steady visitor flow. Its immersive visual experiences and broad service selection help attract customers from Thu Duc as well as other districts across the city. 

3. Saigon South area    

3. 1 Crescent Mall 

• Address: 101 Ton Dat Tien, Phu My Hung Urban Area 
• Total shopping mall area: 66,500 m2 
• Open hours: 
  • Shopping hours: 10:00 – 22:00 
  • Supermarket open hours: 8:00 – 22:00 
  • Cinema open hours: 7:30 – 1:00 AM 
• Savills leasing hotline: 093 700 6645  

Located in the heart of the Phu My Hung Urban Area and embracing the flourishing landscape of The Crescent Lake, Crescent Mall is a modern and multi-utility shopping and entertainment centre, fully meeting all shopping, entertainment, and relaxation needs of residents and visitors in the district and neighbouring areas.  

The appeal of Crescent Mall to potential leasing contracts, lies in its international-standard shopping space, gathering more than 200 famous global brands. It is an ideal "launchpad" for premium brands to assert their position and directly approach their target customer segment. Thanks to inheriting the residential community at Phu My Hung with long-term stable shopping needs, Crescent Mall will be a sustainable business environment where brands can maximise potential from middle and upper-class customer groups.  

3.2 SC Vivo City 

• Address: 1058 Nguyen Van Linh 
• Total shopping mall area: 62,000 m2 
• Open hours: 10:00 - 22:00 
• Savills leasing hotline: 093 700 6645  

SC VivoCity is a large-scale HCMC shopping mall that combines supermarket retail, shopping, dining, and interactive entertainment in a single destination. It caters to a wide customer base, with strong appeal among families, children, and teenagers. 

A highlight of the mall is Sky Park, an ocean-themed rooftop area featuring a modern water playground that encourages longer and repeat visits. With its diverse tenant mix and family-oriented amenities, SC VivoCity offers strong opportunities for brands in education, children’s entertainment, and dining to engage consumers in the southern part of the city. 

4. Area Near Tan Son Nhat Airport

4.1 Menas Mall 

• Address: 60A Truong Son 
• Total shopping mall area: 15,682 m2 
• Open hours: 9:30 – 22:00 
• Savills leasing hotline: 093 700 6645  

Easily accessible from Tan Son Nhat Airport, Menas Mall is a convenient shopping centre in HCMC, offering a relaxing retail environment and a wide range of services. It serves a diverse customer base, including tourists, flight crews, office workers, and residents of Tan Binh and nearby districts. 

The mall benefits from dual frontages on Truong Son and Hong Ha roads, two key routes for airport traffic, and sits within a cluster of logistics, transportation, and aviation businesses, plus international airline offices. This strategic position enables brands to reach a continuous flow of customers, from international travellers to the surrounding residential community. 

4.2 Thiso Mall Truong Chinh - Phan Huy Ich

• Address: 385 Phan Huy Ich 
• Total shopping mall area: 77,310 m2 
• Open hours: 10:00 – 22:00 
• Savills leasing hotline: 093 700 6645  

Thiso Mall Truong Chinh – Phan Huy Ich is an evolving shopping centre in HCMC, cohesively providing a supermarket, F&B, and entertainment options. Since opening in 2023, it continues to draw steady weekend crowds, particularly among families and young visitors. 

A defining feature of the mall is its outdoor musical fountain square and the 15-m Beso robot, a distinctive landmark and a popular photo spot. Beyond retail, the mall regularly hosts interactive activities such as workshops and mini-games, creating engaging opportunities for brands to build visibility through direct customer experience, attended repeatedly by many young families. 

Shopping malls in HCMC have evolved beyond retail and entertainment into strategic platforms for brands to build visibility and connect with target audiences. Each one differs in location, customer profile, tenant mix, foot traffic, and leasing costs, making it essential for businesses to assess alignment with their concept and long-term strategy rather than relying solely on scale or popularity. 

Savills Vietnam continues to nurture strong relationships with leading developers and extensive experience in retail real estate and supports brands in finding the best fit. From location analysis and market assessment to lease negotiations, Savills delivers end-to-end guidance to help businesses optimise costs and secure the right HCMC shopping mall for sustainable growth.  

4. FREQUENTLY ASKED QUESTIONS

1. How does the restructuring of administrative boundaries affect the location positioning strategy of brands?  

The change in administrative boundaries helps the HCMC retail market no longer concentrate in the CBD but gradually expand to new areas with developed populations, completed infrastructure, and increasing demand. This shift is beyond the city centre, and for brands, this means more opportunities to reach new customer segments instead of focusing only on central locations. 

As demand spreads, choosing the right HCMC shopping mall or centres depends more on where people are moving and where spending power is increasing, helping brands position themselves earlier in high-growth areas.. 

2. Why does shopping mall occupancy in the central area of HCMC always stay at a high level despite escalating rental price pressure?  

The occupancy rate of HCMC shopping mall space in the central area remains consistently high, supported by strong foot traffic and sustained retail demand. Consumers return due to convenience, wider brand selection, and enhanced in-mall experiences. Tourists also favour malls for their reliability in product quality, authenticity, and clear origin. 

Coincidentally, new supply in central locations is extremely limited due to land constraints, driving up rental costs, especially in high-visibility, high-traffic properties. With demand from brands continuing to grow while availability remains tight, competition for prime space in established shopping centres in HCMC is expected to stay intense.  

3. What is the "Traffic Trap" at shopping malls and how can it be prevented? 

The “traffic trap” happens when an HCMC shopping mall draws large crowds, but store sales remain low due to visitors prioritising dining, entertainment, or browsing. This can occur across different sectors, especially when there is a mismatch between the tenant offering and the primary customer segment; for example, a premium concept placed in an area dominated by students. 

To avoid this, brands need to look beyond foot traffic and assess location quality and customer behaviour within shopping centres in HCMC. Using detailed data, demographic insights, and catchment analysis helps businesses better understand their target audience and make more informed leasing decisions. 

4. What is the competitive advantage of retail spaces in shopping malls compared to shophouses? 

Clear Legal Framework 

• Permits, including but not limited to, fire and prevention, construction completion, ownership, is standard and transparent. 
• Completely eliminate risks of space disputes or sudden planning changes. 

Professional Developers 

• Technical infrastructure (electricity, security, hygiene) is operated methodically 24/7. 
• Long-term, stable contracts, helping businesses feel secure to invest and develop. 

Built-in Customer Approach 

• Inherit the available foot traffic from the shopping - entertainment complex. 
• Reduce advertising costs thanks to natural marketing; increase revenue conversion rate because customers already have available shopping needs. 

Stronger Brand Positioning 

• Leasing within a major HCMC shopping mall or established shopping centres in HCMC reflects credibility and product authenticity. 
• Enhances brand image and creates clear differentiation from lower-tier market segments. 

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