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Mixed-Use Development In Vietnam: Strategic Keys To Success

In Vietnam, this mixed-use real estate model is the new gold standard for maximizing land use efficiency and profitability. By defining what constitutes a mixed-use development and aligning with international operational standards, investors can effectively de-risk their portfolios, maintain high liquidity, and lead the next wave of capital appreciation.

TABLE OF CONTENT 1. Key Characteristics of Mixed-Use Developments 2. Advantages of Mixed-Use Developments 3. Challenges for Developers in Mixed-use projects 4. Key Considerations in developing a Mixed-Use Project 4.1 Scale and site area must be appropriate 4.2 The location should support multiple types of demand 4.3 Amenities and infrastructure need to be fully integrated 4.4 Management and operational capacity can support long-term requirements 5. Key Mixed-Use developments in Vietnam 5.1 Mixed-use projects in Ho Chi Minh City 5.2 Mixed-use projects in Ha Noi

1. Key Characteristics of Mixed-Use Developments   

A mixed-use development is a strategically planned urban area designed to seamlessly integrate diverse functions. The number of functional components can vary. However, a modern Live-Work-Play development requires at least three core elements. These are typically residential, retail, and office. 

Beyond this foundation, developers often add specialized layers. These include entertainment, healthcare, or education. These extra components enhance the user experience and create a high-performance urban ecosystem. 

mixed-use developments in Viet Nam

Mixed-use developments are expected to continue growing with functional expansion to meet the surging demand for comprehensive, all-in-one lifestyles.

Contact Advisory Department to learn more about mixed-use development trends in Vietnam.

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2. Advantages of Mixed-Use Developments

Why is this model considered the "Gold Standard" for modern investment? 

  • Risk hedging & diversification: By spreading capital across two or more asset classes, developers are shielded from the volatility of a single sector. If the residential market slows, the office or retail yield often provides a critical buffer. 
  • Enhanced liquidity: Integrated projects often see faster absorption rates for both residential sales and office pre-leasing, leading to a quicker return on investment (ROI). 

3. Challenges for Developers in Mixed-Use Projects 

For the professional investor, the rewards are high, but so are the operational barriers. 

  • High Capital Intensity: These projects require significant upfront capital due to complex MEP (Mechanical, Electrical, Plumbing) systems and the need for separate logistics/security flows for different user groups. 
  • Operational Management Overhead: Managing a residential community alongside a high-traffic retail mall requires specialized expertise to prevent "friction" between tenant types. 
  • Legal and Entitlement Hurdles: Navigating the zoning laws for multi-functional land use in Vietnam requires meticulous legal due diligence to ensure clear title and ownership structures. 

4. Key Considerations in developing a Mixed-Use Project 

4.1 Scale and site area must be qppropriate 

To deliver a high-performance integrated ecosystem, a mixed-use project requires a strategic land bank, typically ranging from 5 to 7 hectares. This scale is the mechanical threshold necessary to achieve a harmonious balance between diverse functions: 

  • Social Infrastructure: A minimum of 5 hectares ensures sufficient footprint for essential services, including comprehensive K-12 educational systems and multi-disciplinary healthcare facilities. 
  • Public Realm and Green Scape: An ideal development allocates a significant percentage of land to "green lungs", parks, plazas, and public squares. These spaces are not merely aesthetic; they are critical social infrastructure that fosters community engagement and long-term asset appreciation. 

4.2 The location should support multiple types of demand 

The viability of a mixed-use project is inextricably linked to the efficiency of the surrounding transport network. The development must be anchored in a location characterized by scientifically planned, synchronized, and seamless infrastructure: 

  • Urban Accessibility: For projects situated in satellite urban areas or outskirts, direct connectivity to arterial road networks and transit-oriented development (TOD) nodes is the primary value driver. 
  • Time-Efficiency for Residents: Superior infrastructure planning ensures that residents can access the city’s central business districts (CBD) without the friction of excessive commute times, thereby maintaining high demand and occupancy rates. 

4.3 Amenities and infrastructure need to be fully integrated 

A premier mixed-use complex demands the application of cutting-edge construction technologies and professional-grade project management to create a flawless living environment: 

  • Engineering Excellence: Residential units must adhere to "Premium Grade" construction standards, utilizing advanced technical solutions and rigorous quality control during the execution phase. 
  • Smart Integration and Ergonomic Design: Every unit should feature fully optimized interior layouts that meet international spatial standards. Furthermore, the integration of Smart Home solutions is no longer a luxury but a requirement to deliver the convenience and comfort expected by high-caliber tenants in 2026.

4.4 Management and operational capacity can support long-term requirements 

The management and operational framework must be robust enough to handle the unique complexities of a multi-functional environment. 

  • Specialized Management Expertise: It requires a specialized capacity to balance the often-conflicting needs of diverse stakeholders, such as ensuring the high-traffic noise of a retail podium does not compromise the "quiet enjoyment" expected by luxury residential tenants. 
  • Lifecycle Maintenance and Value Preservation: The high technical complexity of mixed-use infrastructure, including advanced MEP (Mechanical, Electrical, Plumbing) systems and smart-building tech, demanding a proactive Sinking Fund management and a long-term refurbishment roadmap. 

 Contact Savills for mixed-use development feasibility study

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5. key mixed-used developments in vietnam

5.1 Mixed-used projects in Ho Chi Minh City 

5.1.1 Saigon Centre Tower 1  

Saigon Centre Tower 1 is a great example of a mixed-use project in HCMC’s financial district. Developed by Keppel Land and designed by DCMStudios Hong Kong, the tower successfully integrates premium retail, Grade A offices, and Grade A serviced apartments. The project sets a high standard for international workspaces and is targeting Green Mark Gold and LEED V4 certifications to ensure green building compliance.

saigon centre 1 mixed-use project

Saigon Centre Tower 1 is a great example of a mixed-use project that intergrates retail space, grade A offices, and serviced apartments. 

5.1.2 Bitexco Financial  

Bitexco Financial Tower is a landmark mixed-use development in HCMC, comprising Grade A offices and a high-end commercial centre. Inspired by the lotus flower, the project was voted by CNN as one of the world's 20 iconic skyscrapers. It stands as a benchmark for iconic architectural design in Vietnam's mixed-use real estate market 

bitexco fianical tower mixed-use project

Bitexco is a mixed-use developemt with the special lotus-inspired desgin. 

5.1.3 Vincom Center Dong Khoi 

  • Developer: Vingroup 
  • Address: 72 Le Thanh Ton, Sai Gon ward, HCMC
  • Product mix: grade A offices, retail space, and serviced apartment  

Vincom Center Dong Khoi is one of leading Grade A mixed-use developments in HCMC. Holding a prime location in the city’s financial hub, the project successfully pairs premium office spaces with a high-traffic retail podium. The tower serves as an excellent case study in optimizing land value and creating a self-sustaining ecosystem that keeps asset value resilient over time.

vincom center dong khoi mixed-use development

Phu My Hung Midtown is one of mixed-use project managed by Savills Viet Nam.

5.2 Mixed-used projects in Ha Noi

5.2.1 IFC Hanoi

IFC Hanoi is a well mixed-use project when offering an integrated environment where on-site amenities actively support and add value to each other:  

  • Retail podium: Retail spaces tailored to serve the immediate office community, hotel visitors, and the Starlake residential area 
  • Hotel and serviced residence elevate the property’s overall asset value
ifc hanoi mixed use project

IFC Hanoi is a typical mixed-use project in Ha Noi with the well combination among grade A offices, retail poium, and hotel. 

5.2.2 Capital Place 

Capital Place demonstrates how a mixed-use complex can masterfully balance density and commercial efficiency. The development features 02 twin towers rising from a unified 6-storey retail podium, a design layout that successfully consolidates structural costs while maximizing retail footprint. What sets this project apart for green building developers is its dual-sustainability profile: holding LEED Gold for Building Design & Construction and LEED Platinum for Operations & Maintenance. This integration proves that long-term operational efficiency (OpEx reduction) directly drives premium real estate asset valuation. 

capital place mixed use project

Captial Place - One of the outstanding mixed-use developments in Ha Noi.

5.2.3 Parc Hanoi 

  • Developer: Indochina Kajima Development Company 
  • Address: Lot B2-CC4, Starlake urban area, Xuan Dinh ward, Ha Noi 
  • Product mix: grade A offices, retail podium 

Parc Hanoi, a mixed-use development, delivers seamless integration of Grade A office spaces and commercial retail podium. The project combines high-quality architecture with premium lifestyle amenities. For real estate developers, this project demonstrates how a well-executed multi-functional design can maximize asset value within Ha Noi's new economic center. 

parc hanoi mixed use project

Parc Hanoi - A modern mixed-use project in Ha Noi. 

Developing a mixed-use project offers massive advantages in risk diversification and premium valuation, but it also presents major challenges. Succeeding in this space requires strict alignment with key considerations regarding land scale, location demand, and long-term management capacity. Because balancing a multi-functional ecosystem is highly complex, developers cannot rely on guesswork. Conducting a rigorous project audit and partnering with professional strategic advisory services is essential to de-risk investments, optimize spatial layout, and maximize long-term asset value in Vietnam.

Our teams deliver comprehensive solutions that draw on our accurate and refined market knowledge. All data is within S22M data lakes that enables policy level gap analysis and queryability. Advisory Services - Savills Vietnam EXPLORE OUR SERVICE CONTACT AN EXPERT

 

 

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