How To Establish A Real Estate Brand: Savills Place Client Testimonials

The Brand Unification Journey of IDMC

IDMC is an investment and development corporation with over 2,000 employees and a portfolio comprising transportation, automobile dealerships, and real estate. Its real estate includes high-quality office properties in Ha Noi that meet international standards. 

Challenge 

Despite six office buildings, IDMC lacked a consistent brand identity, which limited the developer’s opportunities to capitalise on its full portfolio potential. Seeking a unified portfolio, the management team at IDMC partnered with Savills Place for tailored marketing services. 

Objectives

Enhance IDMC’s image, strengthen leasing and sales activities, and position the brand as a premier office developer in northern Viet Nam.

A Methodical Approach to Elevate IDMC's Presence

Prioritising professionalism, innovation, and customer-centricity, we collaborated with IDMC through brand discovery workshops. The focus was on refining the brand, creating sales kits, and integrating concepts across marketing platforms such as social media, traditional channels, and the website. This encompassed a new website, Virtual Matterport integration, brochures, flyers, and a leasing video.

Results

Savills Place has helped IDMC to optimise leasing procedures for its leasing agents. The new brand identity conveys credibility and professionalism and differentiates IDMC within a highly competitive market.

Conclusion

Our collaboration with IDMC has positioned it as a distinguished brand in northern Viet Nam's competitive office market. The journey highlights the power of strategic rebranding when conducted precisely and with a thorough understanding of the company's principles and market. As a result, the brand is stronger and more intriguing, and it is well-positioned for future success. They trusted Savills Place to rebrand them to reflect their team's capabilities. We express our appreciation for this and wish the IDMC team the greatest of success in the future.

Explore how you can transform your real estate branding through placemaking, branding, and marketing strategies. Learn more about Savills Place and its offering http://sav.li/vft.

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